1. Amnesia

It's because there's some stupid thing with publishers/marketers that they feel the need to always have characters on the front of any boxart, because they feel that is what sells and gets people's attention in stores. Japanese and Pal versions even moreso tend to try and capture the feel and atmosphere of the game which doesn't mean the characters face has to take up 50% of the cover. In nearly all cases Pal versions are way better than NA versions and a PAL boxart like RE4, ICO and Heavy Rain make me way more interested in the game.

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Amnesia: The Dark Descent is a survival horror video game by Frictional Games, released in 2010 for Microsoft Windows, Mac OS X and Linux operating systems, in 2016 for the PlayStation 4 platform and in 2018 for the Xbox One. Amnesia: The Dark Descent is a survival/horror game with puzzle elements.

Same deal with this boxart. PAL original is intriguing, NA looks like a joke. @Scooper said: 'It's because there's some stupid thing with publishers/marketers that they feel the need to always have characters on the front of any boxart, because they feel that is what sells and gets people's attention in stores. Japanese and Pal versions even moreso tend to try and capture the feel and atmosphere of the game which doesn't mean the characters face has to take up 50% of the cover. In nearly all cases Pal versions are way better than NA versions and a PAL boxart like RE4, ICO and Heavy Rain make me way more interested in the game. Same deal with this boxart.

PAL original is intriguing, NA looks like a joke. ' I want to know who is making these decisions, and if there is any reasoning behind it.

That Amnesia cover is, well it's inexcusable. What studies are these marketing people looking at that lead to these kinds of amateurish decisions? I'll agree that looks cheap as Hell and defeats much of the purpose of not seeing your character or the enemies. There is much market research and such which states that American audiences react better to seeing a hero in an action pose on the cover.

Amnesia

That's why here in the US we get the main character on the cover instead of the more artisitic approach they take in Japan and Europe. While there are many obvious cases in video games it also happens in movies. Just look at how they totally reworked the poster for Knight and Day to add Tom Cruise and Cameron Diaz in.